FARM Virtual Connections
Webinars, Peer Group Sessions, Performance Lane (NEW) and More …
As we’ve done since the pandemic, FARM continues to offer monthly peer gatherings, occasional webinars, and our Virtual Performance Lane (January–May). We’re also excited to bring back our popular virtual speed-mentoring program. These are all great opportunities to connect with your fellow artists, venues, djs and industry professionals and advocates. You do not need to be a Folk Alliance member or live in the Midwest to join us. The only attendance that is restricted is the Live Music Presenters for which you need to be involved with presenting live music to attend.
For all of our Peer Gatherings, you only need to register once to attend any of the future sessions. You’ll be sent a reminder email prior to each session, but you can use this link every time.
As always, Virtual Connections events are FREE to attend
That said, if you are able and willing to help us sustain and grow our Virtual Connections and other programming we’re grateful for whatever you can afford.
UPCOMING VIRTUAL CONNECTIONS
Community Over Competition
A Conversation about Collaboration & Shared Success
Date: July 14, 2026
Times: 2 pm Eastern
Speaker: Greg Ferraiolo
Moderator: Annie Capps
We’ve invited Greg to join us for a discussion about moving independent artists away from the “do it alone” DIY myth—which hyper-focuses on online digital metrics—and toward a model of shared success built on personal relationships.
He’ll look at:
Community Over Vanity Metrics: Why deep personal relationships and a dedicated peer/fan ecosystem create sustainable career success, while chasing playlists, buying ads, and trying to go viral might increase online numbers but rarely create true career growth.
The Power of Alliances: How true growth is unlocked through collaboration—sharing knowledge, resources, connections, and audiences.
Mutual Amplification: Why success in the modern music industry comes from investing in the success of others to lift the entire community.
Gregory Ferraiolo is the co-founder of Musician Indie Coalition, a Next-Gen artist development company helping musicians build sustainable careers. His current project is ConcertCollab, a community-powered booking platform where musicians team up to share stages, so they can play to larger crowds and book more consistent shows.
Moderated by: Annie Capps, FARM Board Member
Regularly Scheduled Monthly Events
Community Peer Gathering
When: 1st and 3rd Thursday
Times: 2 pm Eastern
Come one come all, near and far and join us for some great conversation about pretty much anything that’s on your mind. These Peer Group Sessions are open to the entire Folk Community regardless of where you live or what role you play in the community.
(NOTE: The Zoom meeting only lists the third Thursdays but this will work for the 1st Thursday as well)
Live Music Presenters Peer Gathering
When: 2nd Wednesday
Times: 8 pm Eastern / 7 pm Central
A monthly meet-up for Concert & Festival Presenters. This is a chance to connect with your fellow hosts about everything from filling seats, block booking, PRO concerns, and more. Open to all those who identify as a concert or festival presenter or aspiring presenter.
Monthly Performance Lane
When: TBA
Times: 8 pm Eastern / 7 pm Central
FARM’s Virtual Performance Lane offers a limited number of pre-scheduled 10-minute performances that take place on Zoom. This showcase is filled in advance by an open call for sign ups announced in our newsletter.
The performances are open to the public to attend via Zoom and will also be live-streamed to FARM’s Facebook Page and Youtube Channel.