FARM Virtual Mentor Sessions are back!!

FARM is hosting occasional virtual mentor sessions with knowledgeable and experienced members of our music community who are willing to pass some of that on to you. Each month we’ll have 3 – 6 mentors available to talk with you on a multitude of topics. These are one on one 15 minute sessions held on Zoom.

Coming up on February 10, 2p – 4pm Eastern / 1p-3p Central

Back by popular demand, we’ve curated a batch of amazing humans with extensive knowledge of the music industry and willingness to share that with you. Below you can read more about them (as if you don’t already know =)

Kari Estrin

Acoustic/roots industry veteran Kari Estrin is known for her integrative, strategic & holistic approach to both radio promotion and artist management; helping the artist define their vision, then creating marketing plans to bring it to fruition. Celebrating 55 years in the folk/roots industry– Kari’s expertise ranges from artist/tour management, concert/festival production, CD production/A & R, and more. Honing in on image & branding, Kari is endlessly creative in marketing with her radio promo and career consulting. In 2025, Kari’s radio clients secured No. 1 CD of the Month Chart 9 times that year out of 12 months – with 25 total releases charting in the Top 10. http://www.kariestrin.com

Jill Kettles

Jill was raised by Mark Pucci, given a baptism by fire working with a steady stream of Americana, Alternative Country, Blues, Folk, Rock, and Jazz artists. She learned early on to keep calling until they call you and yell at you for calling so much. She can keep up with anyone, peel everyone off the ceiling with or without a spatula, for she tells it like it is. She is here to help you get more media attention, attract more people to your shows, and, most of all, sell albums. Grew up in Northern VA, went to art school in Richmond, VA, and hung out in Atlanta for 27 years, now based in Nashville, TN, for the past five. She is the owner of Miss Jill PR – a boutique publicity agency. https://www.missjillpr.com 

Brandon O’Sullivan

Brandon made a name for himself during covid as the Go-To guy for help with FARM and others’ live-streaming events and the Zoom GURU – speaking at 3 Tech Talks. He continues to work on large annual events, such as the UChicago Folk Festival, Music to Life’s Pass the Mic Fundraiser, and a few others.

These days, Brandon has expanding his podcast business, handling everything from launch strategy, remote recording, and editing to final publishing, both audio and video. Ever thought about starting a podcast? Now’s your chance to pick the brains of someone who knows.

Sam Robbins

An avid performer, he has gained recognition from extensive national touring, from sharing the stage with artists like Jason Mraz and David Wilcox, and as a main stage performer at national festivals like the Kerrville, Falcon Ridge and Philadelphia Folk Festivals.

Leading songwriting workshops and exciting performances across the country, Sam Robbins has gained an “Artist of the Year” nomination at the 2026 International Folk Music Awards and a reputation as one of the brightest rising stars in the national folk music community.

“I could talk about online and social media marketing strategies, including ad strategies for promoting shows. What is needed for venues and artists to be successful running online ads and filling the room. I could talk about touring in general, how to get yourself booked, what makes a good website, etc.
I’m also happy to talk about guitar, voice and songwriting techniques!” https://samrobbinsmusic.com 

David Tamulevich

David Tamulevich has been one of the most respected agents/managers/ singer songwriters in the field for more than 40 years. An original founder of the Folk Alliance in 1989, David is widely known for his integrity and honesty, and has been the conduit for countless people to find and get involved in the Alliance. He has led or participated in many, many workshops over the years, many of which were about building community and careers, emphasizing cooperation, not competition. His efforts are widely credited with helping to create the touring circuit, for artists , and long term viability for venues. David is a past winner of the FARM Lifetime Achievement Award. Learn more at https://tamulevich.com